August 8, 2009 7:07 AM
A bus tour promoting the book series "The Diary of a Wimpy Kid" rolled into the South Coast Thursday.
In hopes of promoting literacy and libraries as well as the new addition to the series, "The Diary of a Wimpy Kid: Dog Days," the bus tour will be travelling across the country delivering free ice cream to fans.
Making a short visit to Goleta, the "Wimpy Kid" tour bus was stationed at the Goleta Public Library late Thursday morning where, in addition to the free ice cream incentive for the children, they offered question-and-answer broadcasts with author Jeff Kinney between 11 a.m. and 1 p.m. The visit to Goleta also included a social media tie-in that accounted for all the actions of the fans. This media tie-in will be present and recorded throughout the remainder of the tour in cities to come.
With three million copies of the first printing, "Dog Days" will be released on October 12 with a signature bright-colored cover. While the previous three books wore either red, blue, or green on their cover, this soon the be released book will bear a yellow cover. The "Wimpy Kid" series has been widely credited for making reluctant readers excited about cracking open a book. More than 20 million copies are in print in the U.S. and have been sold in more than 30 countries since the initial publication in April 2007.
Excited about the release of "Dog Days," author Jeff Kinney remarked "it takes Greg out of the school setting for the first time. It's been a lot of fun to write about the Heffley summer vacation."
The tour, which began in Sacramento, will press on through countless cities across the U.S. throughout the month of August until it reaches Boston, Mass., on August 29 where the tour will come to an end.
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